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New BIC® Kids advertising movie
A tongue-in-cheek video celebrating BIC® Kids range of washable colouring felt tip pens The video on YouTube -
BIC® Cristal® dress
Created by designer Annette Carey for the 60th year of the pen
Read the press release -
BIC® Soleil "Just live your summer"
Soleil® shaver for women simplifies your life. See the online campaign
On Facebook -
TIPP-EX® interactive campaign
45 million fans as of today! Face to face encounters between a bear & a hunter... Discover them on YouTube & write your own story!
See the video and rewrite it
The press releases -
BIC relights your fire
Applications, games and promotions on this innovative and interactive website
www.mybiclighter.com -
BIC® Soleil® range
Discover the new shaver, Soleil® Easy for women, and the whole Soleil® range Interactive magazine: what Soleil® woman are you? -
BIC IPHONE APP
Slide the clicking wheel of the virtual lighter and you’ll hear the grating of the flint as the flame appears
Download the application
Press release -
9 MONTHS 2011 RESULTS
Press release and other documents