BIC ensures quality and safety daily for 40 million products
The best way to win consumer loyalty is to provide the same quality of use from start to finish. Every BIC® Cristal® pen draws a line 2 km long, which is as good at the end as the beginning. Every BIC® maxi lighter produces 3,000 flames, identical from first to last. Every BIC Comfort 3® shaver is good for 10 days of shaving, as efficient from the first shave as to the last.