The BIC® phone is a simple mobile, 100% ready to go. Launched on the 7th of August, it is the result of a partnership between BIC and Orange. Already very well known thanks to the media coverage generated by its launch, the BIC® Phone will further its fame with this poster/Internet publicity campaign as of the 13th of October. It is displayed on billboards and Internet banners all over France:
The Vanksen agency has created and developed an entire line of communication tools which promote the image of the BIC® phone: simple, efficient and… cheeky.
On the launch of this publicity campaign, Valérie Ballestra and Vincent Parachini, project managers for the BIC® phone for the BIC Group, state: “The aim of this advertising campaign is to increase the fame of the BIC® phone and to strongly communicate the concept of a 100% ready to go mobile to consumers”.
“For this publicity campaign, Orange has chosen to use BIC®’s graphic identity (tone, colors…) and thus to create a real breakthrough within the mobile telephone universe” adds Laure Jouffre, Orange’s Marketing Director and Damien Rouchouse, Marketing Manager for Prepaid Services.
In addition, the www.bic-phone.fr website will allow Internet users to discover the BIC® phone and its full offer in detail.